Against Their Own

This analytical report documents the institutional infrastructure used by occupation administrations in the so-called Donetsk People's Republic (DPR) and the so-called Luhansk People's Republic (LPR) for producing and financing state advertising, including content for the unlawful military recruitment of Ukrainian citizens. The research details a unified media-advertising cluster in the "DPR", dominated by PRODVIZHENIE State Enterprise, which controls approximately 80% of outdoor advertising and has self-documented its production for the 2022 annexation referendum and Russian military institutions. The operational infrastructure for these campaigns involves three other key enterprises: SUE DPR RMKh (Republican Media Holding), which controls print media; SUE DPR ROS / Phoenix, the state monopoly mobile operator responsible for mass military mobilization SMS blasts; and SUE LPR GOSREKLAMA, the outdoor advertising operator that operates in the occupied Luhansk oblast. The research identifies and recommends the individual designation of four key operational enterprises for sanctions, none of which currently appear on major Western sanctions lists.